How Much Should I Charge for a Sponsored Post?
There is no rate card and there never was one. The platforms built the marketplace and stayed out of the price, but they do say what makes a rate defensible.
What Instagram actually pays creators for: Subscriptions, Gifts, Badges, Bonuses and brand work, with every detail taken from Instagram own creator documentation.
There is no rate card and there never was one. The platforms built the marketplace and stayed out of the price, but they do say what makes a rate defensible.
All three allow it and all three do something about it, but not the same thing. One takes the money, one takes the reach, one takes the discovery.
A personal account cannot use the label at all, a caption line does not replace it, and a gifted product triggers it just as a payment does.
Every Instagram requirements table you have read was written by someone other than Instagram. The six tools are real, the thresholds are not published, and here is what Instagram actually says.
We use cookies to run this site and to fund it through advertising. You can change your choice at any time. Privacy Policy ยท Imprint