How Much Should I Charge for a Sponsored Post?
There is no rate card and there never was one. The platforms built the marketplace and stayed out of the price, but they do say what makes a rate defensible.
There is no rate card and there never was one. The platforms built the marketplace and stayed out of the price, but they do say what makes a rate defensible.
All three allow it and all three do something about it, but not the same thing. One takes the money, one takes the reach, one takes the discovery.
TikTok publishes what the viewer pays and nothing about what you get. Its own terms call diamonds a virtual item that does not automatically entitle you to a payment.
Last updated: 4 September 2026. Every date and figure below comes from the platform’s own announcement or documentation, linked at the bottom. This page is kept current as rules change. Five things changed for creators between July 2025 and February 2027. Two are already in force, one arrived last month, one is a legal obligation…
Last updated: 3 September 2026. Every figure below comes from the platform’s own documentation, linked at the bottom. Three platforms, three sets of numbers, and almost every comparison you find online has at least one of them wrong. Twitch changed its Affiliate requirements in early 2025 and most articles still quote the old ones. TikTok…
Last updated: 2 September 2026. All figures come from TikTok’s own Creator Academy and support documentation, linked at the bottom. Every article about the TikTok Creator Rewards Program tells you the same two numbers: 10,000 followers and 100,000 views. Both are correct. Neither is the reason most people who meet them still earn nothing. There…
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